Here Come the 90's
The 90's make their way back to Frēsh awards: the last decade of a century which shaped the world at whirlwind speeds. The culmination of a generation born war-free, worry-free and perhaps the last generation to be debt-free. The last crumbs of innocence and optimist through the eyes of the creators
The Grammification of art was a strong contender and theme during our Frēsh 18 awards. We showcase the ways in which photographers and models articulate confidence, attitude, how they decompose and restructure the meaning of Selfies and offer a fresh approach to fashion, styling and casting.
Fantastic Beasts were a strong current in Frēsh 18 awards and have rewarded us with spectacular entries that have captivated the energy and have given shape to creatures formerly living only inside an artist’s mind.
What's the power that pushes us against our need for security and towards the urge to go? So many paths to take, so many ways to explore the beauty, the ordinary, the glorious and inconceivable grandeur of our Earthly home.
A Testament to Artistry
The Best in Book for 2018. Recognising the highest-scoring entry from each genre of the six core Frēsh creative category groups; art, film, photography, fashion, motion & 3D and design. Incredible talent and perfect execution.
The Multiplier Effect
Due to the unique way that creatives can enter their work to either one or two different categories on Frēsh, we're able to draw some interesting statistics on the highest scoring creatives, and how quality of entries stacks up with quantity.
Ello Artists Invite Winners
Back in February we launched the Frēsh 18 Call for Entries with a little help from Ello; the Creators Network. To engage Ello's powerful creative community we created an Artists Invite, and the response was incredible.
All Categories Are Not Equal
Frēsh was set up to be as inclusive and as transparent as possible, so here's an in-depth look at the creative categories; examining the scores of winning entries in a quantitative analysis session that reveals that both scale and quality play a role.